Executives from BlackHouse Media (BHM), The Coca-Cola Company, and The Heineken Company are among those lined up to discuss marketing trends, challenges, insights, and solutions at the Creative Marketing Council mid-May.
Founder and CEO, BlackHouse Media (BHM), Ayeni Adekunle, will on May 18, 2021 join Pamela Brown, CMO, Vodafone Smart Tech, Obabiyi Fagade, Global Marketing Communications Manager, Heineken; Gbolahan Sanni, Marketing Director, Coca-Cola Nigeria; Saad Al-Sharaf, CEO, mediaReach Advertising; Daniel Andrews, CEO, The Tree and other leading Marketing Communications professionals for the Future of Marketing conference.
Organised by the Creative Marketing Council and supported by the world’s largest community of Public Relations Professionals, Public Relations and Communications Association (PRCA), and Just.Marketing Magazine, the event will hold virtually and for free.
The Future of Marketing conference seeks to help marketers in every sector navigate the complexities of industry developments. The one day event will feature a mix of case studies, panel discussions and expert advisory sessions around multicultural marketing, augmented reality and artificial intelligence.
Founder and CEO, BlackHouse Media (BHM), Ayeni Adekunle, will chair a panel discussion on ‘User Generated Content.’ The panellists include Obabiyi Fagade, Global Marketing Communications Manager, Heineken; Gbolahan Sanni, Marketing Director, Coca-Cola Nigeria; Marisa Thomas, Head of Marketing, EVERPRESS and Daniel Andrews, CEO, The Tree.
Ayeni said: “We’re delighted to be part of these important industry conversations”. “BHM is committed to enhancing knowledge on a variety of topics in the communications industry as a means to making a positive impact in our region and beyond. I’m looking forward to not just our session on user-generated content, but also the entire future of marketing sessions. The world is changing significantly and we have such a fantastic opportunity to build the future we want.’
Fagade commented: “In an industry with rapidly changing consumer behavior, and with brands trying hard to stand out and be noticed, these discussions are a great way to stay ‘Switched-On’. Looking forward to the sessions and the opportunity to learn from such an exciting and hugely experienced panel.”
Sanni believes, “It is another important opportunity to learn from each other and share perspectives that could move the industry forward”.
Other participants include James McCarthy, CMO, Exonar; Saad Al-Sharaf, Founder and CEO, Mediareach; Tom Allen, Founder, The AI Journal; Carrie Rose, CEO and Founder, Rise at Seven; Pamela Brown, CMO, Smart Tech, Vodafone Smart Tech; among others.
Conference themes will include An Introduction to Multicultural Marketing; AR & AI and immersive technologies; SEO; Lessons from a lockdown launch; and many more.