On January 27th, 2022, Maserati released a captivating visual advert featuring Afrobeat artiste Olakira on their social media platforms. The advert is part of a collaboration between the artiste and the car company, as a result of his smash hit single “In My Maserati” & the remix with Davido which has garnered over 100 million combined views on Youtube.
The advert was shot in Dubai and features Iranian musician Layla Kardan. The advert features visuals that blend Olakira’s catchy tune with the luxurious ride that is the Maserati brand. The video tells a story of persistence and passion, from creating the music to cruising in a dream car.
Earlier in the month, the company surprised the singer with the collaboration, which is the first of its kind with any African artiste. The song that was conceived during the pandemic has now become a global hit that is yielding huge dividends for the artiste.